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Why Speed Isn’t the Problem in Decision Making

Written by Dr. Shawn Watson · 1 min read
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Why Speed Isn’t the Problem in Decision Making

Decisions often feel slow not just because they’re complex, but because people treat them as irreversible, even when some flexibility actually exists.

Studies on decision reversibility suggest people sometimes over‑analyze choices that are easy to change while procrastinating or deferring decisions they see as irreversible and high‑stakes.

For how fast you move, the most useful distinction isn’t just ‘how important is this?’ but ‘how reversible is this decision?’

The Cost of Treating Every Decision as Permanent

When teams treat reversible decisions as if they were permanent, they often hesitate and overanalyze, which can slow experimentation and adaptability without meaningfully improving results.

Irreversible decisions generally warrant more deliberation, because mistakes are much more costly to unwind.

Reversibility as the Speed Governor

The one-way vs two-way door framework reframes decision speed as a function of reversibility.

  • If a decision can be reversed at low cost, speed and experimentation are rational.
  • If it cannot, caution is justified.

Numin is designed to support decision clarity under sustained cognitive load, helping leaders apply frameworks like this more consistently when decision volume is high.

Did you know?

Studies on escalation of commitment show that people often keep investing in a failing course of action because of sunk costs and perceived barriers to exiting, even when better alternatives exist. This ‘sunk‑cost’ pattern can prolong bad decisions and delay course corrections.

References

How Reversible Choices Change Your Motivation,” by Laura Bullens and colleagues (2014)

Second Thoughts About Decision Reversibility,” by Laura Bullens, Frenk van Harreveld, Jens Förster, and E. Tory Higgins (2016)

Why ‘Important’ Decisions Get Delayed,” by Job Krijnen, Marcel Zeelenberg, and Seger Breugelmans (2015)

Why Reversible Decisions Make Us Keep Comparing Options,” by R. J. Hafner and colleagues (2013)

Why We Stick With Losing Decisions: A New Look at the Sunk‑Cost Effect,” by Benjamin Sweis and colleagues (2018)

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