Privacy Policy

Last Updated: 08/07/2025

This Privacy Policy explains how SLS Performance Pte. Ltd. ("Numin", "we", "us", or "our") collects, uses, shares, and protects personal information in connection with our website at drinknumin.com, mobile applications, and related services (collectively, our "Services").

1. Introduction

At Numin, we are committed to protecting your privacy and being transparent about how we handle your personal information. This Privacy Policy applies to all information collected through our Services, whether you're browsing our website, placing a pre-order, or interacting with our marketing communications.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

Personal Information You Provide

We collect personal information you voluntarily provide to us, including:

Contact Information:

• First and last name
• Email address
• Phone number
• Mailing and shipping addresses

Account Information:

• Username and password
• Account preferences
• Communication preferences

Order and Payment Information:

• Purchase history and pre-order details
• Payment card information (processed securely through our payment processors)
• Billing address
• Shipping preferences

Communications:

• Messages you send us through contact forms, email, or customer support
• Responses to surveys and feedback requests
• SMS/text message interactions when you opt-in to our messaging service

Marketing Data:

• Preferences for receiving marketing communications
• Engagement with our marketing emails and messages
• Responses to promotional campaigns

Information We Collect Automatically

When you use our Services, we automatically collect certain information:

Device and Browser Information:

• IP address
• Browser type and version
• Operating system
• Device type (mobile, tablet, desktop)
• Screen resolution
• Language settings

Usage Information:

• Pages visited and time spent on our website
• Click patterns and navigation paths
• Referring websites
• Search terms used to find our website
• Email open and click rates

Location Information:

• General location based on IP address
• Time zone information

Information from Third Parties

We may receive information about you from:

Shopify Platform:

• Order processing and fulfillment data
• Payment processing information
• Shipping and delivery updates

Klaviyo (Email and SMS Marketing):

• Email engagement data
• SMS delivery and engagement metrics
• Subscriber preferences and behavior

Meta (Facebook/Instagram Advertising):

• Advertising engagement and conversion data
• Custom audience matching
• Campaign performance metrics

Analytics Services:

• Website traffic and user behavior data
• Conversion tracking information

3. How We Use Your Information

We use your personal information for the following purposes:

Order Processing and Customer Service

• Processing and fulfilling pre-orders and future orders
• Managing your account and preferences
• Providing customer support and responding to inquiries
• Sending order confirmations, shipping updates, and delivery notifications

Marketing and Communications

• Sending promotional emails about new products, offers, and company updates
• Delivering SMS messages with cart reminders, special offers, and product launches
• Creating targeted advertising campaigns on Meta platforms
• Personalizing your experience based on your preferences and behavior

Business Operations and Analytics

• Analyzing website usage and customer behavior to improve our Services
• Conducting research and development for product improvements
• Maintaining security and preventing fraud
• Complying with legal obligations and responding to legal requests

Pre-Launch Activities

• Managing our pre-order campaign and customer communications
• Building our customer community before product launch
• Collecting feedback and insights to refine our product offering

4. How We Share Your Information

We may share your personal information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who help us operate our business:

Shopify: E-commerce platform for order processing, payment handling, and website hosting

Klaviyo: Email and SMS marketing platform for managing communications and campaigns

Payment Processors: Secure processing of payment transactions (we do not store payment card information)

Shipping Partners: Delivery and logistics services for order fulfillment

Analytics Providers: Website and marketing analytics services

Advertising Partners

Meta (Facebook/Instagram): We share hashed email addresses and other identifiers to create custom audiences for targeted advertising and to measure ad effectiveness

Legal and Safety Requirements

We may disclose information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety, or that of our users
• Investigate and prevent fraud, security breaches, or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of business assets, personal information may be transferred as part of the transaction.

5. Data Storage and Security

Data Storage

Your personal information is stored securely using industry-standard security measures. We use Shopify's secure infrastructure, which employs encryption and other security technologies to protect your data.

Security Measures

We implement appropriate technical and organizational safeguards, including:

• Encryption of data in transit and at rest
• Access controls and authentication requirements
• Regular security monitoring and updates
• Secure payment processing through PCI-compliant processors

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal obligations
• Resolve disputes and enforce our agreements

Generally, we retain:

• Account information: Until you request deletion or close your account
• Order information: For 7 years for accounting and legal purposes
• Marketing data: Until you unsubscribe or request removal

6. Cookies and Tracking Technologies

Types of Cookies We Use

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Provide personalized content and advertisements
• Enable social media features

Essential Cookies: Required for basic website functionality Analytics Cookies: Help us understand how visitors use our website Marketing Cookies: Used to track visitors across websites for advertising purposes

Managing Cookie Preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Third-Party Tracking

Our advertising partners, including Meta, may use cookies and similar technologies to track your activity across websites for advertising purposes.

7. Your Rights and Choices

Marketing Communications

Email: Unsubscribe using the link in any email or contact support@drinknumin.com SMS: Text STOP to +18663108981 or use unsubscribe links in messages

Account Information

You can update your account information by logging into your account or contacting customer support.

Data Access and Portability

You may request:

• Access to personal information we hold about you
• A copy of your data in a portable format
• Correction of inaccurate information

Data Deletion

You may request deletion of your personal information, subject to legal and business requirements.

Advertising Opt-Out

You can opt out of targeted advertising by:

• Adjusting your ad preferences on Meta platforms
• Using browser settings to block tracking cookies
• Visiting industry opt-out pages like Network Advertising Initiative

How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: support@drinknumin.com
• Include your full name and email address
• Specify which rights you wish to exercise

We will respond to requests within 30 days and may require verification of your identity.

8. International Data Transfers

Global Operations

Numin operates globally, and your information may be transferred to and processed in countries other than your own, including Singapore, the United States, and other countries where our service providers operate.

Data Protection Safeguards

When transferring data internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by data protection authorities
• Adequacy decisions by relevant data protection authorities
• Other lawful transfer mechanisms

9. Children's Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18, we will delete it promptly.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

Right to Know

You can request information about:

• Categories of personal information collected
• Sources of personal information
• Business purposes for collection
• Categories of third parties with whom we share information

Right to Delete

You can request deletion of personal information, subject to certain exceptions.

Right to Opt-Out

You can opt out of the "sale" of personal information (which may include sharing for advertising purposes).

Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, email support@drinknumin.com with "California Privacy Request" in the subject line.

11. European Privacy Rights (GDPR)

If you are in the European Economic Area, UK, or Switzerland, you have additional rights:

Legal Basis for Processing

We process your information based on:

• Contract performance (order processing)
• Legitimate interests (marketing, analytics)
• Consent (SMS marketing, certain cookies)
• Legal obligations (tax, accounting)

Additional Rights

• Right to object to processing
• Right to restrict processing
• Right to data portability
• Right to withdraw consent

Supervisory Authority

You have the right to lodge a complaint with your local data protection authority.

12. SMS/Text Messaging Privacy

Consent

By providing your phone number and opting into SMS, you consent to receive text messages from Numin.

Information Collected

Through SMS, we may collect:

• Phone number
• Carrier information
• Message delivery and engagement data
• Opt-in and opt-out preferences

Message Content

SMS messages may include:

• Order updates and shipping notifications
• Promotional offers and product announcements
• Cart abandonment reminders
• Customer service communications

Third-Party Providers

We use Klaviyo for SMS delivery and management. Klaviyo's privacy practices are governed by their privacy policy.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will:

• Post the updated policy on our website
• Update the "Last Updated" date
• Notify you of material changes via email or prominent website notice
• For significant changes, seek your consent where required by law

14. Contact Information

For questions about this Privacy Policy or our privacy practices, contact us at:

SLS Performance Pte. Ltd.
Email: support@drinknumin.com
Website: drinknumin.com

For privacy-specific inquiries: privacy@drinknumin.com

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Mobile-Specific Privacy Considerations

Mobile App Data

If you use our mobile application, we may collect additional information such as:

• Device identifiers and mobile advertising IDs
• Push notification tokens
• Mobile-specific usage analytics

Location Services

We do not currently collect precise location data, but may infer general location from IP addresses for shipping and tax purposes.

Mobile Payments

Mobile payment information (Apple Pay, Google Pay) is processed according to the respective platform's privacy practices.

App Permissions

Our mobile app may request permissions for:

• Camera (for customer service features)
• Notifications (for order updates and marketing)
• Storage (for app functionality)

You can manage these permissions through your device settings.

Make every decision count.