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The Hidden Cost of Thinking by Analogy in Problem Solving

Written by Dr. Shawn Watson · 1 min read
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The Hidden Cost of Thinking by Analogy in Problem Solving

Analogy feels efficient. But over-relying on it can quietly limit how problems are solved.

When decisions are guided primarily by comparison to past solutions, they inherit the structure and constraints of those solutions, even when circumstances have changed.

Why Analogy Is Both Useful and Limiting

Analogical reasoning is a core cognitive process. It supports learning, transfer, and creativity by mapping known structures onto new situations.

Problems arise when a single familiar example becomes the dominant frame. Research on design fixation shows that early examples can narrow exploration and reduce novelty, especially when surface similarities dominate attention.

How Fixation Restricts the Solution Space

Fixation does not mean copying intentionally. It occurs when familiar structures quietly shape what feels possible, making alternatives harder to see.

Over time, teams may refine existing models repeatedly instead of questioning whether those models are necessary at all.

Moving Beyond Inherited Examples

Approaches that emphasize decomposing problems into fundamentals often described as first principles thinking. It can help interrupt fixation by shifting attention away from existing solutions.

This doesn’t reject analogy outright, but reduces dependence on a single inherited frame.

Did you know?

Studies show that presenting multiple, diverse examples can reduce fixation compared to showing a single dominant example, highlighting that how analogy is used matters.

References

Wang S, Okada T. How to effectively overcome fixation in problem solving. Systematic evidence that prior knowledge and examples can constrain search and that “defixation” strategies expand solution space.

Leahy K, Daly SR, McKilligan S, Seifert CM. Design fixation from initial examples: provided versus self-generated ideas in engineering design. In: Design Studies. 2019.

Youmans RJ, Arciszewski T. Design fixation: a review of the literature. AI EDAM. 2014;28(2):129‑137. Summarizes how prior examples constrain idea generation and innovation.

Gentner D, Smith L. Analogical reasoning. In: Holyoak KJ, Morrison RG, eds. The Oxford Handbook of Thinking and Reasoning. 2012. Overview of analogy in human problem solving.

Ball LJ, Christensen BT. Advancing an understanding of design fixation: a critical review. Design Studies. 2019;65:1‑23. Discusses mechanisms by which examples and prior solutions limit creativity.

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