NYC Gave Me 10,000 Options and I Regret Half of Them
June 18, 2026
Principles separate decision creation from decision execution.
They are built slowly, through reflection and review.
They are meant to be applied quickly, when conditions demand action.
This distinction matters because most decision failures don’t happen while designing rules. They happen while trying to think clearly under pressure.
Research in decision science suggests that as cognitive demands increase, people tend to simplify how they decide.
Under sustained complexity or load, people are more likely to:
This shift isn’t a flaw in intelligence.
It’s a constraint on cognitive resources.
Principles help by narrowing the decision space before pressure hits.
Instead of asking, “What should I do now?”
The question becomes, “What kind of situation is this and what has worked here before?”
In decision-science terms, principles function like pre-built decision rules.
They reduce the need to construct solutions from scratch by focusing attention on a small number of relevant factors, often drawn from past success or failure.
Research on simple heuristics shows that such rules can perform surprisingly well in complex, noisy environments precisely because they limit search and reduce cognitive burden.
The advantage isn’t perfect optimization.
It’s stability.
Even strong systems have limits.
When cognitive clarity erodes, people may:
The system still exists.
But access to it weakens.
This helps explain why decision quality can drop even when good rules are already in place.
Applying principles requires mental space.
Under sustained cognitive demand, people are less likely to retrieve and use structured, rule-based strategies and more likely to rely on fast, intuitive responses.
Numin is designed to support decision clarity during these moments, helping reduce the friction that can make structured thinking harder to access.
Not by adding intelligence.
By helping preserve access to it.
“Zucchelli MM et al. ‘The Dual Process model: the effect of cognitive load on decision-making.’ Front Psychol, 2025. Higher load pushes people toward faster, more heuristic choices and increases errors.”
“Kool W et al. ‘Decision making and the avoidance of cognitive demand.’ J Exp Psychol Gen, 2010. People systematically choose lower-demand tasks, consistent with a tendency to avoid mentally effortful options.”
“Gigerenzer G. ‘Heuristic decision making.’ Annu Rev Psychol, 2011. Describes simple decision rules that search fewer cues and still perform well in complex environments.”
“Gigerenzer G, Todd PM. ‘Simple heuristics that make us smart.’ Oxford Univ Press. Shows how simple rules (‘fast and frugal’ heuristics) restrict information search yet can match or beat complex models.”
“Dalio R. ‘Believability Weight Your Decision Making.’ Principles, 2024. Explains Bridgewater’s system of weighting people’s principles and inputs by track record, implemented in algorithmic tools.”